Product Discovery

Dev & startup terminologies, Dev process terms | Noun

that moment when you shake hands with the client, get flushed with excitement, sign the contract for the app and then realize you actually have to build it. Product discovery answers in-depth two questions: what to build and for whom? To answer these two questions, development teams use tools such as product roadmaps, user stories, user journeys, personas, style guides, mock-ups, prototypes. Product discovery is like a dress rehearsal for development, where you set up the scene, decide on the costumes and occasionally trip over and fall. But that's what iterations are for.


“I have no idea what I have to do for this task” “Just call it Product Discovery and move on.”

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